Simon Peacock

Simon Peacock
T: +44 (0) 115 957 8231
E: simonpeacock@catalystcf.co.uk

Simon is a Director at Catalyst and has over 15 years of commercial and M&A experience gained within industry and professional services.

Simon leads our Consumer sector team. He has a particular focus on the food & drink industry, building on the eight years he spent delivering M&A and strategic financial planning projects at United Biscuits prior to joining Catalyst.

His recent transactions include advising Rutland Partners on its acquisition of Armitage Pet Care, the management buy-outs of Addo Food GroupWestleigh Homes and Belfield Furnishings, and the sales of Steelite International to US-based PNC Riverarch Capital, Gardman to Rutland Partners, Sofa Brands International to a consortium of financial investors and Soreen to Samworth Brothers.

As well as being highly active on food & drink transactions, Simon is the author of The Grocer Fast 50, which identifies the 50 fastest-growing privately owned food and drink companies published annually in the sector's leading publication.

Simon also co-leads our presence in the East Midlands market with Justin Crowther, using his extensive connections with the region's food & drink sector businesses and intermediary base.

A chemical engineering graduate from Cambridge University, Simon joined United Biscuits and worked at a number of its food manufacturing sites in various financial roles before moving into a central M&A role. He joined Catalyst in 2007.

Simon retains a keen interest in rowing (he did not quite make it into the University boat) even though he has two young sons who seem to prefer rugby to the river.

 

Catalyst advises PCMS Group on its sale to a management buy-out team backed by Inflexion Private Equity

Catalyst has advised PCMS Group, a leading provider of point-of-sale software and services for major retailers, on its sale to a management buy-out team, backed by Inflexion Private Equity.  

Catalyst advises Caledonia Investments plc on the sale of The Sloane Club

Catalyst has advised Caledonia Investments plc on the sale of The Sloane Club, the private members club located in the heart of Chelsea, London. 

Advisor to Mahindra Comviva on its acquisition of Emagine International

We advised Mahindra Comviva on its acquisition of Emagine International, a leading provider of real-time contextual marketing software.  

Catalyst advises Graphite Capital on £72m buy-out of YSC Consulting

Catalyst, the UK business of Alantra, has advised Graphite Capital on the £72m management buy-out of YSC Consulting. 

Catalyst advises Birmingham-headquartered ITG on its sale to Equistone

Catalyst, the UK business of Alantra, has advised Inspired Thinking Group on its sale to Equistone Partners.