Simon Peacock

Simon Peacock
T: +44 (0) 115 957 8231
E: simonpeacock@catalystcf.co.uk

Simon is a Director at Catalyst and has over 15 years of commercial and M&A experience gained within industry and professional services.

Simon leads our Consumer sector team. He has a particular focus on the food & drink industry, building on the eight years he spent delivering M&A and strategic financial planning projects at United Biscuits prior to joining Catalyst.

His recent transactions include advising Rutland Partners on its acquisition of Armitage Pet Care, the management buy-outs of Addo Food GroupWestleigh Homes and Belfield Furnishings, and the sales of Steelite International to US-based PNC Riverarch Capital, Gardman to Rutland Partners, Sofa Brands International to a consortium of financial investors and Soreen to Samworth Brothers.

As well as being highly active on food & drink transactions, Simon is the author of The Grocer Fast 50, which identifies the 50 fastest-growing privately owned food and drink companies published annually in the sector's leading publication.

Simon also co-leads our presence in the East Midlands market with Justin Crowther, using his extensive connections with the region's food & drink sector businesses and intermediary base.

A chemical engineering graduate from Cambridge University, Simon joined United Biscuits and worked at a number of its food manufacturing sites in various financial roles before moving into a central M&A role. He joined Catalyst in 2007.

Simon retains a keen interest in rowing (he did not quite make it into the University boat) even though he has two young sons who seem to prefer rugby to the river.

 

Catalyst advises Rutland Partners on its investment in Armitage Pet Care

Catalyst has advised Rutland Partners on its acquisition of Armitage Pet Care, the largest independent manufacturer and supplier of premium branded pet treats and accessories in the UK. 

Catalyst advises MML Partners on investment in IT managed service provider CSI

Catalyst has advised MML Partners on its £36m investment in CSI, a leading IT Managed Service provider to the UK mid-market 

Catalyst advises shareholders on the £29m sale of Entanet to CityFibre

Catalyst has advised shareholders on the £29m sale of Entanet to listed communication infrastructure provider CityFibre  

Catalyst advises leading ignition supplier Standard Brands on sale

Catalyst has advised Standard Brands (UK) Ltd, the international ignition supplier that includes the ZIP and Sunny Jim brands, on its sale to the SHS Group. 

Catalyst advises McNicholas as Kier makes investment

Catalyst has advised the shareholders of McNicholas, a leading infrastructure services provider in the UK, on its sale to Kier plc.