Simon Peacock

Simon Peacock
T: +44 (0) 115 957 8231
E: simonpeacock@catalystcf.co.uk

Simon is a Director at Catalyst and has over 15 years of commercial and M&A experience gained within industry and professional services.

Simon leads our Consumer sector team. He has a particular focus on the food & drink industry, building on the eight years he spent delivering M&A and strategic financial planning projects at United Biscuits prior to joining Catalyst.

His recent transactions include the management buy-outs of Addo Food GroupWestleigh Homes and Belfield Furnishings, and the sales of Steelite International to US-based PNC Riverarch Capital, Gardman to Rutland Partners, Sofa Brands International to a consortium of financial investors and Soreen to Samworth Brothers, plus the acquisition of Fabulous Bakin’ Boys by Netherlands-based Daelmans.

As well as being highly active on food & drink transactions, Simon is the author of The Grocer Fast 50, which identifies the 50 fastest-growing privately owned food and drink companies published annually in the sector's leading publication.

Simon also co-leads our presence in the East Midlands market with Justin Crowther, using his extensive connections with the region's food & drink sector businesses and intermediary base.

A chemical engineering graduate from Cambridge University, Simon joined United Biscuits and worked at a number of its food manufacturing sites in various financial roles before moving into a central M&A role. He joined Catalyst in 2007.

Simon retains a keen interest in rowing (he did not quite make it into the University boat) even though he has two young sons who seem to prefer rugby to the river.

 

Catalyst advises LDC on the secondary buy-out of Addo Food Group

Catalyst has advised LDC and the management team on the secondary buy-out of Addo Food Group (Addo) the UK’s leading chilled savoury pastry producer, from Vision Capital.  

Catalyst hosts Q&A with West Midlands mayoral candidate Andy Street

Catalyst has hosted a Q&A with West Midland’s mayoral candidate Andy Street, at its Birmingham Office.  

Catalyst has advised the shareholders of UK Heating Group, including Encore Capital, on the sale to Irsap Group

Catalyst Corporate Finance has advised the shareholders of UK Heating Group, including Encore Capital, on the sale to Irsap Group. 

Catalyst advises the shareholders of Thompson & Morgan on the sale to BVG Group

Catalyst has advised the shareholders of Thompson & Morgan Group Holdings, including Primary Capital, on the sale to BVG Group 

Catalyst advises Phoenix Equity Partners on its investment in Global Freight Solutions

Catalyst has advised Phoenix Equity Partners on its investment in Global Freight Solutions (Holdings) Ltd (GFS) alongside the current management team, led by CEO Neil Cotty.