Advisor to Mahindra Comviva on its acquisition of Emagine International

We have advised Mahindra Comviva on its acquisition of Emagine International. a specialist provider of real-time, contextual marketing solutions and managed business intelligence services.

Based in Sydney, Emagine International is a leading provider of real-time contextual marketing software and managed marketing services for communication service providers across Australia, Africa, the Middle East and Asia. Emagine ingests and analyses customer data to create actionable Customer Value Management (CVM) campaigns used by marketing teams to send personalised, real-time offers triggered by micro-moment situations (such as running out of mobile data or low balances on prepaid cards).

Mahindra Comviva is a global leader of mobility solutions. The company is a subsidiary of Tech Mahindra and a part of the $19bn Mahindra Group. Its extensive portfolio of solutions spans digital financial services, customer value management, messaging & broadband solutions, digital lifestyle services and managed value-added services. It enables service providers to enhance customer experience, rationalise costs and accelerate revenue growth.

Mahindra Comviva's solutions are deployed by over 130 mobile service providers and financial institutions in over 95 countries. Commenting on this transaction, Manoranjan ‘Mao’ Mohapatra, CEO of Mahindra Comviva said, "We are delighted to join hands with Emagine as it will greatly enhance our ability to capitalise on the exploding demand for consumer analytics solutions and ensure a leadership position for Comviva in this space."

David Peters, CEO of Emagine International said, "We're confident that the combined strengths, services expertise, and talent of our companies will bring greater end-to-end capabilities of products and services for telecom operators, delivering greater value to all our existing customers globally, and opportunities for accelerated growth."

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