Catalyst appoints new partner to strengthen Consumer sector focus

Catalyst has appointed a new partner, Matthew Wiseman, to strengthen its consumer sector focus in the UK. Matthew’s role will be to work closely with business owners and management teams in the personal care and beauty sector, as well as supporting financial sponsors, whether that be the generation of off-market opportunities, buy-side advice or maximising value in sales processes. 

The consumer team at Catalyst has recently completed transactions worth more than £1 billion for clients operating across the sector including product owners, service providers and retail.  Matthew Wiseman has over 15 years of M&A experience in branded consumer goods, having advised many multi-national and private owners of household, personal care and beauty assets globally and will bring considerable experience within the branded consumer goods space.  He has advised on the sales of market-leading brands including Bulldog, REN Skincare, Batiste Dry Shampoo and Liz Earle, as well as having worked with major global corporates including PZ Cussons and Henkel.

In 2008, Matthew co-founded Baylor Klein and built the company into a leading M&A advisor to beauty and cosmetics businesses in the UK, Europe, North America and Asia. Before founding Baylor Klein, Matthew held positions at PwC and Close Brothers Corporate Finance, where his focus was on the travel, consumer products, food and pubs sectors advising privately owned businesses, mid-market private equity and major public companies divesting non-core divisions.

Andy Currie, Managing Partner of Catalyst Corporate Finance said: “We are delighted to welcome Matthew to Catalyst, an asset to our team particularly in terms of boosting our consumer sector focus.  His experience within the sector is second to none having advised on many of the top beauty and cosmetics deals in the UK.  At Catalyst, we are committed to nurturing our existing talent as well as supporting the continued growth in order to give us greater firepower to capitalise on the many opportunities we have in the pipeline.”

Matthew Wiseman, Partner of Catalyst Corporate Finance said: “I have been impressed by Catalyst’s focus on deep, long term relationships with its clients and a drive to offer the best quality service. I see a strong opportunity to combine my sector understanding and experience with the team’s broad network of contacts, in order to grow Catalyst’s deal flow within the branded consumer sector.”

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