Catalyst advises leading ignition supplier Standard Brands on sale

Catalyst Corporate Finance has advised the shareholders of Standard Brands (UK) Ltd, the international ignition supplier that includes the ZIP and Sunny Jim brands in its portfolio, on its sale to the SHS Group. SHS owns premium branded products such as WKD, Merrydown Cider, Shloer, Bottlegreen and Maguire & Paterson matches, and is the market leader in the supply of own label herbs and spices in the UK. SHS also distributes other leading brands such as Mars Drinks, Ryvita, Jeyes and Dettol in the UK and the Republic of Ireland.

Headquartered in Leatherhead, Surrey and with manufacturing and operations based in Co. Louth, Republic of Ireland, Standard Brands employs a total of 110 staff. The acquisition will bring the Group’s combined workforce to more than 880.

Catalyst Corporate Finance has worked closely with the shareholders advising the business on all aspects of the transaction and ensuring a smooth sale process.

Steve Currie, partner of Catalyst, who led the deal supported by Emmet Keating and Simon Roberts, commented: “We are pleased to have been involved in the successful sale of this world leading business, particularly given the strength of the brand and its position within core domestic ignition products markets. The business is well positioned for further growth and we wish the management team well on their journey with the SHS Group.”

Standard Brands’ Managing Director, Terry Coates, who will retain day-to-day management of the business states: “We are delighted to be joining the SHS Group, which is committed to safeguarding the heritage of our business and market-leading products. It is an exciting time for Standard Brands and we look forward to working with the SHS management team to capitalise on the many growth opportunities we now have. We are thankful to Catalyst for their hard work and commitment to our business, ensuring that we were well prepared for a sale.

The SHS Group CEO Elaine Birchall said: “Standard Brands complements our portfolio, consolidating our position in core markets and extending our brand footprint abroad. We look forward to working with Terry and his team across our combined categories and geographies.”

Contracts for the transaction have been exchanged, with completion of the transaction subject to clearance by the Irish Competition and Consumer Protection Commission.

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