Inspired Thinking Group

Deal summary

Based in Birmingham, Inspired Thinking Group (ITG) is a technology-led provider of outsourced marketing services. ITG's award-winning Media Centre technology helps manage the marketing operations of major retailers and brands globally, including M&S, Audi, Heineken and Renault.

ITG was founded by Simon Ward in 2009 and has grown rapidly, attracting investment from private equity firm Livingbridge in 2010 before being acquired by BDC in 2014. ITG generated revenues of c. £90m in the year ending August 2017.

Equistone has acquired a majority stake in the company from Bridgepoint Development Capital alongside management and plans to support the company’s ambitious international growth aspirations and continued investment into its digital marketing services.

What difference did we make?

Catalyst worked closely with Bridgepoint and ITG’s management team to undertake a detailed strategic options review for the business, the result of which was a decision to pursue a tertiary management buy-out.

We then introduced a small number of highly strategic private equity firms, carefully managing the process to allow an opportunity for management to form a strong relationship with the preferred partner, which ultimately became Equistone.

Catalyst has had a close and long-standing relationship with management, having advised them through a number of exciting phases in their growth including investment and acquisitions.

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What our client said
"I am grateful to the team at Catalyst for their continued advice and support over the many years we have worked together." Simon Ward, CEO
Inspired Thinking Group