Catalyst Corporate Finance advised the shareholders of Via-Vox Limited, trading as Powwownow, on the sale to US-based PGi for a price of approximately US$52.6 million.
Founded in 2004, Powwownow offers its customers conference calling with straight forward sign-up on a free to use basis. Powwownow serves over 240,000 active users in the UK, France and Germany and has a current revenue run rate of US$22 million.
PGi has been a global leader in collaboration and virtual meetings for over 20 years and its cloud-based solutions deliver multi-point, real-time virtual collaboration using video, voice, mobile, web streaming and file sharing technologies. PGi has a global presence in 25 countries and an established base of over 40,000 enterprise customers, including 75% of the Fortune 100. In the last five years, PGi has hosted nearly one billion people from 137 countries in over 200 million virtual meetings.
What difference did we make?
Catalyst was appointed by the shareholders to advise on the possible options for sale to a strategic trade buyer or through a private equity-led buy-out.
The team conducted an extensive assessment of the potential trade buyers across a range of geographies, working closely with their international partners. Prior to going to market, they worked closely with the management team, developing their business strategy in the UK and Europe. This required a detailed understanding of the UK and European regulatory markets that would allow overseas parties and private equity funders to understand the Company’s position in those geographies.